Every individual in business & quality management area, definitely been heard something about Total Quality Management but in fact do we know the real definition? Or the thing that we know, is completely covering main definition?You will realize the real definition of Total Quality Management in this article.Hope will be beneficial.

Definition Of Total Quality Management

definition-of-qualityTotal quality management is an approach based on the view point of the customers.This is a structured and comprehensive strategy used by managements in organizations to improve their products and services in terms of quality through continuous refinements provoked by feedbacks from the customers. Various organizations have their own ways of developing quality management procedures. For instance, some organizations define their own requirements for total quality management. Other organizations follow the requirements defined by standards such as the series of ISO 9000. Some organizations can apply standardized requirements while they still define theirs, as long as the requirements help the total quality management approach to address customer feedback on their products and services.

 Application Of Total Quality Management

total-quality-managementAlthough it originally started in manufacturing industries, total quality management is applicable to any organization. As long as an organization offers services or provides products, whether freely to the public or on profit making criteria, the services and products need to meet certain user requirements. The providing organization should respond to user feedbacks and implement effective strategies that can ensure high quality of the products or services. Total quality management is therefore universally applicable. The approach is needed in educational institutions, administrative and non-governmental organizations, health institutions and many more.

4  Processes of Total Quality Management

A sequence of four phases is commonly used in the total quality management processes.The quality management team identifies the specific problem, gathers the relevant facts about it and investigates the real cause(s).


  • The first phase is planning.
  • The second phase is ‘doing’. This involves development and implementation of a solution. A decision is then made on the analysis of how effective the solution is.
  • The third phase is ‘checking’ which involves confirmation of the results before and after comparing the data.
  • The last phase is ‘acting’. It involves result documentation and provision of information to other staff members including recommendations for future solution of similar problems.

Benefits of Total Quality Management

TQM facilitates popularity and fast growth of a business organization by ensuring delivery of desirably high quality services or products. Timely response to customer feedbacks enables organizations to maintain good customer relationships.